The warmth of Christmas Season is here again- joyful carols, reunions, exhanging gifts, these are just some of the things that we love about this season. It also marks the end of another year and a beginning of new journey.
Because it is the Season of Giving, The Coffee Bean & Tea Leaf hopes to remind us to show our genuine care to the world. Let us share the warmth of the Christmas season by generously pouring into the cups of others, most especially the cups of those in need. Let us write our giving journey with the 2017 Giving Journal as we take one step towards making a difference in other people’s lives.
How to Get the 2017 Giving Journal
Start your giving journey by collecting stamps every time you visit any Coffee Bean & Tea Leaf (CBTL) Stores. Each stamp card has 12 circles with corresponding purchased drink assignments. All 12 stamps must be accumulated in one stamp card to claim the journal.
A box of CBTL capsules earns the customer 2 stamps, while any CBTL Single Serve System purchase automatically allows a customer to claim the 2017 Giving Journal.
Here’s my Giving Journal which explicitly shows my love for anything green…
The 4 Covers of the 2017 Giving Journal
Once you collected all 12 stamps in one stamp card, you will have an option to choose which of the 4 covers of the 2017 Giving Journal you want to have- with corresponding colors and icons. Each icon in the journal represents the Coffee Bean & Tea Leaf’s commitment to give back to the community through promoting goodwill and social responsibility.
Gray – The Caring Cup Global
To give back to farmers and the community who work hard to supply CBTL with the best quality products. The Caring Cup initiatives around the globe aim to provide them with their needs, be it a sustainable source of livelihood or for their children’s education.
Rose – Radiating Heart
The power to spread goodwill lies within us. This icon signifies how we can live up to the essence of giving by doing little acts of kindness towards others.
Turquoise – Coffee Tree Cup
This indicates the hopeful mission of CBTL to help nurture growth and provide better life for others one cup at a time through the efforts and those of CBTL’s partner organizations.
Purple – Overflows
Acknowledge life that is ready to overflow. Brew your best year by developing one;s self, striving to reach your full potential, and sharing your unique gifts and blessings with others.
Collecting of stamps for the 2017 Giving Journal started on October 22, 2016 onward in all The Coffee Bean & Tea Leaf Stores nationwide.
Through the 2017 Giving Journal, you empower scholars by giving them the gift of education through REAL LIFE FOUNDATION, the journal’s beneficiary since 2011.
So start your giving journey by getting your own 2017 Giving Journal now.
♥, JL Arnaiz